Latest Blog Posts for Small Business Marketing Tips

• Travel Marketing Tips #1 – Thank Your Customers
  on May 10, 2011 in News Travel Marketing
  Hi there, It’s really good to see you and thanks for joining me. Before we get started, I’d like to talk about what this upcoming series of Travel Marketing Tips will mean to like minded businesses...
• 7 Tips For Trade Show Displays
  on Apr 7, 2011 in News Trade Shows
  Preparing for a trade show display can be a daunting task, especially if you’re a start-up or small business. So here are a few quick tips to help you work out what you need to take and how to...
• Small Business Advice – What to Look For When Outsourcing You’re Marketing
  on Mar 17, 2011 in News Small Business
  It’s no wonder why outsourcing some of the company function has become a very effective strategy, especially in today’s competitive business market. If you’re planning to downsize, reprioritize or...
• Direct Marketing Essentials – Create Better Mailings with Copywriting That Sells!
  on Feb 10, 2011 in Direct Marketing News
  By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we...
• Direct Marketing Essentials – Buying and Negotiating Media
  on Jan 18, 2011 in Direct Marketing brand positioning direct mail direct marketing leveraging the media marketing research media buying negotiating media traditional media
  How to buy the right media and tools to negotiate the best deal Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay...
• Direct Marketing Essentials – Developing the Offer
  on Dec 8, 2010 in Direct Marketing News
  The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to...
• Direct Marketing Essentials – Testing, Testing and More Testing
  on Sep 22, 2010 in Direct Marketing News
  Testing is one of the most important aspects of any direct marketing campaign. In fact, if you are not testing then you are NOT in the business of direct marketing. But if you don’t know what you...
• Direct Marketing Essentials – Calculating the Lifetime Value (LTV) of a Customer
  on May 10, 2010 in Direct Marketing
  Simple Ways to Calculate and Measure Your Marketing Continued… Last blog I delved into some simple metrics to help demonstrate the value of direct marketing. But one question I always get asked...
• Direct Marketing Essentials – Simple Ways to Calculate and Measure Your Marketing
  on May 5, 2010 in Direct Marketing
  So how much is a customer really worth? Ultimately, all decisions in direct marketing rely on this question being answered. Hence this blog intends to provide a simple, yet broad viewpoint of how...
• Direct Marketing Essentials – Know and Keep Your Customers by Using Your Database
  on Apr 15, 2010 in Direct Marketing
  If you want to know how to acquire and keep a customer, then this is the perfect forum to discover how the database is really the hub of all direct marketing activities. In this blog I’ll explain how...

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