Latest Blog Posts for Innovation Point of View

• Researching by Design: How does Research Fit into Design-Thinking Innovation?
  on Sep 17, 2014 in Creativity Innovation Strategy Market Research Origins of Innovation Product Development Design Thinking Design-Led Innovation Innovation Research innovation strategy
  Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a…read more → The post Resea...
• You could have been an Innovation Hero!
  on Sep 10, 2014 in Innovation Strategy Market Research Practices conference market research TMRE
  You almost got to market with that new product you wanted to launch.  It was really clever.  The design wasn’t radical but it was unique enough to gain market share,…read more → The post You could have been an Innovation Hero! appeare...
• Surfing the Mobile Wave to Deepen Insights – Part 2
  on Sep 3, 2014 in Innovation Strategy Market Research Mobile Practices Innovation market research mobile
  Today’s blog continues with the conclusion of Bogdan Dragomir’s Ipsos Ideas article on using Geolocation to deepen insights. Picking up where we left off – Ipsos has mastered the power…read more → The post Surfing the Mobile Wave to...
• What do Market Research professionals need the most? TIME!
  on Aug 27, 2014 in Innovation Strategy Market Research Practices conference research TMRE
  If you have been in the market research industry for more than 10 years, then congratulations, you are a survivor. Like all industries our organizations are putting more and more…read more → The post What do Market Research professionals...
• Surfing the Mobile Wave to Deepen Insights – Part 1
  on Aug 20, 2014 in Innovation Strategy Market Research Mobile Practices insights marketing mobile research
  This post is an excerpt from an Ipsos Ideas article written by the North American head of Mobile Research, Bogdan Dragomir. Bogdan’s an expert in mobile research and has been leading…read more → The post Surfing the Mobile Wave to Deep...
• Taking the Manufacturing Out of Manufactured Foods
  on Aug 6, 2014 in Food and Beverages Wellness capri sun CPG food fresh healthy manufacture
  It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades, ever since we learned (or…read more → The post Taking the Manufacturing Out of Manufacture...
• Disruptive Innovation: Play Blackjack, Not the Lottery
  on Jul 30, 2014 in Household Goods Innovation Strategy Misconceptions Practices blackjack counterpoint disruptive innovation innovation practices misconception point poker strategy
  Here we go again. Just a month has passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma: …read more → The post Disruptive Innovation: Play Blackjack,...
• Buying in Facebook and Twitter: A New Data Generator
  on Jul 22, 2014 in Digital Media Mobile Social Media buy buying brand consumer data ecommerce Facebook now Twitter
  Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time.…read more → The post Buying in Facebook and Twitter: A...
• Join the Next Generation of Market Research Solutions
  on Jul 16, 2014 in Innovation Strategy Market Research Practices event ipsos market research TMRE
  When searching the term “Market Research” on Wikipedia, the definition is followed by the suggestion that market research “is a very important component of business strategy.”  We agree!  And it’s…read more → The post Join the...
• Doritos Does It Again!
  on Jul 9, 2014 in CPG Food and Beverages 7-11 7/11 cheese doritos eleven Innovation loaded nacho seven
  I can hear some of you scoffing now: “Yeah, right, because the world needed yet another Doritos product.” But as people in the business of innovation, we have to admit…read more → The post Doritos Does It Again! appeared first on Inno...

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