Innovation Point of View is a blog by Ipsos Vantis, a group of specialists at Ipsos who predict the business impact of marketing decisions and market events for technology, services, health, and durables brands.
Owner: randygiusto
Listed in: Technology
Language: English
Tags: innovation, concept testing, predictive research, consumer, mobile
Site Statistics
Unique Visitors Today:
0
Page Views Today:
0
Unique Visitors this Week:
0
Page Views this Week:
0
Unique Visitors this Month:
0
Page Views this Month:
0
Total Unique Visitors:
49,044
Total Page Views:
73,658
Total Hits Out:
104
Latest Blog Posts for Innovation Point of View
- Researching by Design: How does Research Fit into Design-Thinking Innovation?Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a…read more → The post Resea...
- You could have been an Innovation Hero!You almost got to market with that new product you wanted to launch. It was really clever. The design wasn’t radical but it was unique enough to gain market share,…read more → The post You could have been an Innovation Hero! appeare...
- Surfing the Mobile Wave to Deepen Insights – Part 2on Sep 3, 2014 in Innovation Strategy Market Research Mobile Practices Innovation market research mobileToday’s blog continues with the conclusion of Bogdan Dragomir’s Ipsos Ideas article on using Geolocation to deepen insights. Picking up where we left off – Ipsos has mastered the power…read more → The post Surfing the Mobile Wave to...
- What do Market Research professionals need the most? TIME!If you have been in the market research industry for more than 10 years, then congratulations, you are a survivor. Like all industries our organizations are putting more and more…read more → The post What do Market Research professionals...
- Surfing the Mobile Wave to Deepen Insights – Part 1on Aug 20, 2014 in Innovation Strategy Market Research Mobile Practices insights marketing mobile researchThis post is an excerpt from an Ipsos Ideas article written by the North American head of Mobile Research, Bogdan Dragomir. Bogdan’s an expert in mobile research and has been leading…read more → The post Surfing the Mobile Wave to Deep...
- Taking the Manufacturing Out of Manufactured FoodsIt goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades, ever since we learned (or…read more → The post Taking the Manufacturing Out of Manufacture...
- Disruptive Innovation: Play Blackjack, Not the LotteryHere we go again. Just a month has passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma: …read more → The post Disruptive Innovation: Play Blackjack,...
- Buying in Facebook and Twitter: A New Data Generatoron Jul 22, 2014 in Digital Media Mobile Social Media buy buying brand consumer data ecommerce Facebook now TwitterSocial media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time.…read more → The post Buying in Facebook and Twitter: A...
- Join the Next Generation of Market Research SolutionsWhen searching the term “Market Research” on Wikipedia, the definition is followed by the suggestion that market research “is a very important component of business strategy.” We agree! And it’s…read more → The post Join the...
- Doritos Does It Again!I can hear some of you scoffing now: “Yeah, right, because the world needed yet another Doritos product.” But as people in the business of innovation, we have to admit…read more → The post Doritos Does It Again! appeared first on Inno...
Loading Comments...
Comments
{ds_PageTotalItemCount} commentcomments
{pvComments::date}
{pvComments::comment}