Evolve’s certified organic beauty range: in the making for years
on Nov 16, 2009 in London Lucire Zeitgeist beauty branding corporate social responsibility ecology environment health CSR ethics Evolve Harvard University Laura Rudoe organic skin care social responsibility UK corporate skincare Ecocert England range We’ve known about Laura Rudoe’s Evolve beauty range for a long time—long before news of it became public last month. In fact, the connection to Lucire goes back to Laura’s days at Harvard University, when she was already very active in ᤙ...

A media opportunity as Sarah Palin, aided by Oprah, goes to the mainstream
on Nov 16, 2009 in Lucire Zeitgeist culture history journalism media society Alaska bias book CBS Chicago debate Going Rogue health care Hong Kong intelligence interview Katie Couric mainstream media MSM Oprah Winfrey politics publicity Republican Party Sarah Palin Saturday Night Live sexism Tina Fey USA mainstream GOP sexist Jack Yan NBC American readers will get to see Oprah Winfrey interview Sarah Palin today, in what is widely tipped to be a casual, feel-good special to promote the former governor’s book, Going Rogue.    Some media have tipped this as the launch of ‘...

Modelling scam artists vary their MO
on Nov 16, 2009 in New York modelling photography publishing FBI fraud Gmail Google law photo shoot procedure scam USA artist modeling NY scammers advance fee cover British High Commission photographer Disturbingly, it looks as though the scam artists have changed their game. At the beginning of this year, we noted that we, Glamour and FHM had been affected by scam artists illegally using our name and promising models photo shoots. But there was on...

Behind the scenes with Sylvie van der Vaart on the BMW hair test
on Nov 15, 2009 in Lucire TV celebrity design fashion hair living media modelling photography publishing technology behind the scenes BMW Bundesliga car football Germany Hamburg Lucire TV make-up making-of Miss Bundesliga München soccer sport Sylvie Meis Sylvie van der Vaart The Netherlands Thomas von Saloman WAG wind tunnel Miss make up making of the Netherlands Dutch Meis At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and t...

Elle Macpherson Intimates enters continental European market
on Nov 15, 2009 in Lucire New Zealand Sweden branding celebrity fashion globalization media modelling publishing supermodels Australia Bendon Berlin Elle Macpherson Elle Macpherson Intimates Europe expansion Galerie Morgen Galeries Lafayette Germany intimate apparel intimates launch lingerie Mitte spring–summer 2010 supermodel Intimates apparel spring summer 2010 BRD Deutschland Just shy of its 20th anniversary, Elle Macpherson Intimates has announced its entry into the continental European market with a launch in Berlin last Thursday.    The spring–summer 2010 collection was displayed at the Galerie Morgen, with...

Cassius shows ’10 campaign visuals
on Nov 14, 2009 in Lucire New Zealand branding design fashion journalism media modelling photography accessories BlackBook Cassius Eyewear eyewear Jason Ng press sunglasses magazine Aotearoa Auckland mode moda We love these new visuals that Jason Ng at Cassius Eyewear sent to us earlier this month. The extra good news, apart from doing some very stylish eyewear, is that his company is getting more attention domestically—until recently, it seemed Cassius...

McLaren puts MP4-12C through its paces
on Nov 13, 2009 in London Lucire New Zealand TV design living media technology car development Lucire TV McLaren R&D testing Bruce MP4 12C sports R D research Dick Glover Chris Goodwin carbonfibre carbon fibre Ferrari rival 2011 McLaren is a name that should conjure up many positive images for New Zealanders through its founder, Auckland-born Bruce McLaren, and by spring 2011, it should give car aficionados even more reason to get teary-eyed.    The UK-based...

Has Ryanair pushed its 2010 calendar too far?
on Nov 12, 2009 in Lucire TV culture history living media modelling photography publishing society travel 2010 airline branding calendar charity KIDS Lucire TV making-of nudity objectification Ryanair sexism sexualization video YouTube nude naked hostesses stewardesses making of sexist We knew it was that time of year again: the number of searches that resulted in hits at Lucire about the Ryanair calendar.    Last year, this magazine covered the story briefly, trying to stay neutral by reporting the facts. We detail...

Scarlett smoulders in retro campaign for Dolce & Gabbana
on Nov 12, 2009 in Lucire Milano TV Zeitgeist beauty celebrity culture film modelling society tendances trend 1950s actress advertisement Dolce & Gabbana endorsement femininity Italy Lucire TV marketing retro Scarlett Johansson spokesmodel spokeswoman TVC USA Dolce Gabbana movie star Earlier this year, Dolce & Gabbana broke its first campaign featuring actress Scarlett Johansson. In the latest advertisements for the brand’s l’Eau the One, Johansson is back, shot in black and white with a 1950s’ retro style. Our v...

Twilight’s Christian Serrato appears nude in PETA’s latest campaign
on Nov 12, 2009 in Los Angeles Lucire TV Zeitgeist branding celebrity culture ecology film media modelling photography publishing society tendances trend actress advertising animal rights anti-fur celebrity endorsement Christian Serratos endorsement environment Lucire TV movie nudity PETA promotion Stephenie Meyer Twilight naked nude New Moon anti fur ad advert poster Angela Weber Christian Serratos’s new poster for PETA, one of the long-running ‘I’d rather go naked than wear fur’ series, is well timed to promote the new movie, Twilight: New Moon.    The youngest actress to have appeared in one of the adverti...