Web Resources Blog Posts

  • What is PPC Management?
    on Feb 24, 2009 in Web Marketing Management PPC
    As mentioned before, when you set up Google Adwords, you could pay for clicks but get no leads. To get back into black numbers, you need to optimise your Google Adwords: 1.  Find the right keywords 2.  Organise them in an appropriate structure 3. ...
  • Create Your Adwords Account and Your Campaign
    on Feb 24, 2009 in Web Marketing Account Adwords Campaign
    Now it is time to set up your account. Go to www.adwords.google.com and follow these steps: 1.  Click the “Start Now” button and sign up the form for the “Standard Edition”. Choose your target language and location. 2.  Now...
  • How to Track Your Overall Website PerformanceGoogle offers a great tool for measuring your website traffic success - Google Analytics. Go to www.google.com/analytics, set up an account, add a special script to the web pages you want to track and start a great adventure of monitoring your websit...
  • Test Your Website Using Google Website OptimiserGoogle also enables Google Adwords users to do split testing of particular pages of their website, or even of some parts of these pages. This can be done through Website Optimiser. Using this tool you create several variations of landing pages you li...
  • How to Combine SEO with Your PPC Campaigns
    on Feb 24, 2009 in Web Marketing Campaigns Combine PPC SEO
    It is not that difficult - having run and tracked your PPC campaigns for some time, you will easily find out which keywords are performing the best for you. In the next stage, you will simply include these keywords in your website more often and try...
  • How to Run Your Campaigns with MSN
    on Feb 24, 2009 in Web Marketing Campaigns MSN
    The most recent major search engine is MSN or Live Search, owned by Microsoft, which previously relied on others for its search engine listings. In 2004 it debuted a beta version of its own results, powered by its own web crawler. In early 2005 it st...
  • How to Run Your Campaigns with Yahoo
    on Feb 24, 2009 in Web Marketing Campaigns Yahoo
    Yahoo! Search Marketing is one of the most expensive, and competitive pay per click search engine. If you are serious about generating targetted traffic to your site, but less bothered about minimum  (or maximum!) bid amounts, then you should consid...
  • What is Black Hat SEO?
    on Feb 24, 2009 in Web Marketing Black Hat SEO
    Bad search engine optimisation techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags w...
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